How to Focus Your Internet Marketing Campaign in the Right Direction

March 5, 2013

Today many businesses are not sure which online marketing channels to focus on to get the best possible return on their investment (ROI). Some say email marketing, website marketing and social media, others say things like text message marketing, Search Engine Optimization (SEO) marketing or directory (Yellow pages, Thumbtack, Qwest, etc.) advertising. To help value-conscious businesses better market themselves on the internet, I will point out a few market trends that businesses should pay attention to, and share some online marketing approaches to help them market their businesses effectively and efficiently.

In the last few years, mobile devices have boosted online communication and usage to a new level. From checking emails to buying online, from chatting on social media to using GPS, today a smartphone is no longer just a phone; it is a mini-hand-held computer that enables people to access the internet anywhere, anytime. The power and speed of smartphones improve dramatically with each new model, and people are using their phones more, because the phones save them time and are more convenience to use.

In addition, today laptop computers are more affordable than they were even five years ago, and they’re replacing desktop computers. This allows people more mobility, and from a business marketing standpoint, this has huge implications for how you should market to your customers.

20 years ago most people got their news through television and newspapers. Today, most people get news through names like Facebook, Twitter, etc. and websites like Time, CNN, and CBS. The trends toward web-based communication have changed the market landscape significantly. It’s never been more important to stay competitive with your rivals, and staying competitive means establishing an online web presence that positions you in front of your targeted customers intelligently. Wherever your target customers spend a fair amount of their time on the web, you should be there, reaching out to them.

Today, people Google search for almost anything they want before making a phone call or driving to a store to buy. This allows consumers to compare services, prices, and providers quickly, on their phone or laptop. Dramatic swings in gas prices also make people more sensitive to traveling, making them even more likely to search online first for what they want.

These buyer behaviors are not going away, and positioning your business competitively online has never been more important. Here are three things businesses should establish to stay competitive in an environment where customers are leaning more and more toward web-based communication and purchasing:

First, you should have a professional website that is custom designed for your business. With customers searching for what they want online first, your business website has become your primary chance to make a good first impression. It’s the first thing they are going to see. A smart, strategic and professional website is key to making that good first impression and communicating effectively with your customers.

Second, you should develop a mobile version of your website. By making your business more mobile user-friendly for your customers on mobile devices, you are tapping into the increasing web traffic on mobile that will help you reach more customers, more effectively. Research shows that internet traffic in 2012 accessed from mobile devices doubled that of 2011, and today experts are forecasting that 2013 will double that of 2012.

Third, setup social media webpages for your business on Facebook, Twitter, Linkedin, and Google Plus. Today strong businesses need strong, vibrant online networks. Research has shown the number of referrals which generate from social media is almost three times that of traditional word-of-mouth. My point here is not to say that you should stop promoting your business through word-of-mouth, but to highlight how powerful social media can be, and that you should take advantage of it to better market your business online.

These are three important steps businesses should take to ensure businesses have a strong internet marketing campaign. For more helpful tips, please visit Minneapolis Web Design.

ProWeb365 is a Minnesota web design firm that offers compelling, affordable web design. Our web design prices are listed right on the website for customers to see and compare. For further assistance, please contact ProWeb365 at info@ProWeb365.com or (612) 590-8080.

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